Bob Seminar 1

Self Paced Online Sales Training

  • Low Cost -less than $100 for each team of three, or $290 per program
  • At home or on the job, self paced learning
  • Participant workbooks and tests provided
  • Certificates and proof of completion provided for participants and client

Professional Selling Skills & Strategies


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Your salespeople and team will learn how to:

  • “3 Steps in the Sales Process” are emphasized from Bob Brown’s expertise.
  • Prepare and deliver effective presentations that SELL more beer, wine or spirits.
  • Increase sales from your brewpub, winery, distillery tours, or tasting rooms.
  • Quickly build rapport, credibility, and positive customer relationships.
  • Successfully respond to customer questions, concerns and objections.
  • Sell new distribution and displays.

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Group Communication Skills – Train-the-Trainer™


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Learn how to educate and motivate sales teams:

  • Conduct high impact sales meetings, training sessions and tastings
  • Prepare better sales meetings in less time
  • Motivate groups to listen, learn and be more productive
  • Overcome nervousness, effectively articulate and motivate
  • Facilitate productive group interaction and discussions
  • Effectively use PowerPoint™ and visual aids to educate

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Building Brands Through Distributors


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Learn the process and elements involved in gaining distributor support. Increase sales through distributor relationships, brand programming and sales execution. Your supplier representatives and brand ambassadors will learn:

  • The factors that determine “Share of Mind” given to a supplier by distributors
  • What distributors want from supplier representatives
  • Effective “Market Visits”
  • Common mistakes suppliers make working with wholesalers
  • Developing and communicating annual business plans
  • How to plan and manage brand program sales execution
  • The keys to structuring market development programs and incentives
  • How to prepare and deliver effective business reviews & sales meetings
  • How Distributors Are Organized & operate

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Professional Sales Negotiation Skills


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Negotiate more effectively with customers, suppliers, distributors, employees and vendors. Your salespeople will learn:

  • Seven Negotiation Tactics that Produce Results
  • Techniques for Obtaining & Offering Concessions
  • Learn the Proven Behaviors of Successful Negotiators
  • Five Negotiation Planning Questions
  • How to use Power & Leverage in Negotiations
  • How to Recognize & Respond to others Negotiating Style or Approach

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How to Register: Online Sales Training

To participate in the E-learning training programs:

  • Click the Register Button
  • Returning visitors can also use the Register Now Button
  • From the Register page you may register or choose to “Login” if you already have an account
  • Once logged in, click the Catalog tab to register for the program.
  • The cost to enroll a person is $290.
  • Pay on-line with credit card using the site shopping cart.
  • To enroll multiple participants, contact Bob Brown for discount prices.